Per Scholas Appoints Roberto Zeledon as Chief Marketing Officer

NEW YORK, NY – Tuesday, September 30, 2025 — Per Scholas has appointed Roberto Zeledon as its inaugural Chief Marketing Officer (CMO), and welcomed him to the National Leadership Team. In this role, Roberto will lead the organization’s national marketing, brand, and communications strategy, driving efforts to expand visibility, strengthen partnerships, and deepen engagement with learners, donors, and corporate partners.

Roberto brings 25+ years of experience in marketing and brand strategy across both corporate and mission-driven organizations. Before joining Per Scholas, he served as Chief Marketing Officer at Year Up United, where he shaped the organization’s national impact through large-scale media campaigns, brand-building initiatives, and a major rebranding effort. Earlier in his career, Roberto led account and marketing relationships at Digitas for major brands, including Holiday Inn Hotels (part of the InterContinental Hotels Group) and Celebrity Cruises.

“Roberto’s expertise in storytelling and brand strategy, combined with his commitment to creating opportunity through education and workforce development, makes him an exceptional addition to the Per Scholas leadership team,” said Plinio Ayala, CEO of Per Scholas. “We are thrilled to welcome him as we continue to expand our reach and impact nationwide.”

Roberto holds a B.S. in Marketing and Law from Syracuse University and an MBA from Boston College’s Carroll School of Management. He lives in Miami, Florida, with his wife and daughter.

About Per Scholas                           

As Per Scholas celebrates 30 years of impact, we are charting an ambitious path forward, expanding access to high-growth tech careers and fostering economic mobility nationwide. Since 1995, we’ve offered no-cost tech training to more than 30,000 technologists in the most sought-after tech skills. With 20+ campuses and remote programs, we partner with employers—from Fortune 500 companies to startups—to create inclusive talent pipelines in fields like Cloud, Cybersecurity, Data Engineering, IT Support, and Software Engineering. More than half of our learners hold a high school diploma as their highest educational credential. We are building a future where successful careers in tech are accessible to everyone across urban, suburban, and rural communities, empowering individuals to unlock their potential and drive transformative economic change nationwide.

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